Whatever brings your name up, the next thing anyone does is check you online. Here is what they are actually looking for, and how to make sure they find it.
Somebody recommends you at a barbecue. Someone else sees your van at the shops. A third person searches “electrician near me” at nine at night because a powerpoint has stopped working.
Three completely different starts. All three do exactly the same thing next.
They look you up.
Not to admire your photography. They are checking one thing: is this business still going, and does it look like it knows what it is doing? That check takes about thirty seconds, you are not there for it, and it decides whether the phone rings.
What they actually see
Open your own Facebook page on your phone right now. Look at the date on the most recent post.
If it is more than a few months old, here is what a stranger reads into that: closed down, gone quiet, probably not taking work. They do not think “busy tradesman, no time for social media.” They think “next name on the list.”
That is the whole problem. Not engagement, not follower counts, not the algorithm. A page that stopped two years ago is doing you active harm every single day it sits there.
What good looks like
Lower than you would think.
- Something from the last month. That is the bar. Not daily, not clever — recent.
- Photos of real finished work. Not stock images. The bathroom you tiled. The garden you rebuilt. The plate you sent out.
- Your phone number and area, visible without hunting.
- A few reviews. Even four or five. Nobody counts them, they just check that they exist.
That is it. Do that and you beat most of your competitors, because most of them have not touched their page since the day they set it up.
The bit nobody manages
Posting once is easy. Everyone manages the first one.
The problem is week three, when you have finished a long day and posting means writing the same thing on Facebook, then again on Instagram at a different size, then again on LinkedIn, then again on your website. Four times, for one photo of a job you are proud of.
So it does not happen. And six months later the page is telling everyone who checks that you have shut up shop.
That is the entire reason Social Relay exists. You write it once, add the photo, and it goes to all four at the same time — from your phone, standing where you are, before you have packed the van.
Not because posting is exciting. Because the alternative is losing work to somebody whose page simply looks more alive than yours.
Rick H Founder, Social Relay
